Maura Wyler

Founder & CEO

About me

Juggling with words, highlighting them creatively, and working with people is my passion. But I am also an analytical person. I have always been fascinated by mathematics and thought games with numbers. In my training and work as a blackjack dealer, I was able to train mental arithmetic under time pressure to perfection. And yes, I really enjoyed it – but working at night was less fun. I prefer to meet people by day, in bright light and with a clear head.


Work experience

2019 - present

Senior Communications and Marketing Advisor




2013 - present

Head of Communication

UBS International Center of Economics in Society


2009 - 2015

Head of Communication and Head of Studies

University of Zurich, Department of Economics


2008 - 2010

Lecturer, Communication and Media Studies

HWZ - Hochschule für Wirtschaft Zürich


2006 - 2010

PhD Student and Research Assistant

University of Zurich, Department of Communication and Media Research


2002 - 2004


Wohler Anzeiger | Bremgarter Bezirksanzeiger


2006 - 2010

University of Zurich

Media and Communication Science, PhD

PhD in political communication, supervised by Prof. Heinz Bonfadelli and Prof. Frank Marcinkowski


PhD thesis (in German): Wyler-Zerboni, Maura (2010). Stability in change. Routine programming of political coverage using the example of media coverage in Swiss daily newspapers in the run-up to federal votes. University of Zurich


Hoffmann, JochenZerboni, Maura (2007). Membership communication in nature conservation organization. A reception analysis of the Pro Natura Magazine Bern Institute for Communication and Media Science at the University of Bern.


2001 - 2006

University of Zurich

Media and Communication Science, lic. phil.

Degree program majoring in Media and Communication Science, with minor subjects in Ethnology and Educational Psychology.


Master thesis (in German): Koch, Carmen; Trütsch, Martina; Wyler-Zerboni, Maura (2007). Newspapers and young readers. 2007. Hamburg. Academic Transfer.

What I have been working on ... some impressions

Further education

2007 - 2009

University of Zurich

Teaching Skills Certificate: Teaching program in higher education



Grand Casino Baden

Training as Black Jack Dealer